TrueMoney Unveils Its Next-Generation PaymentTech Strategy and
Introduces Thailand’s First Inclusive Tap-to-Pay Experiences

Bangkok, Thailand, 17 July 2026 — TrueMoney, Southeast Asia’s leading fintech platform under Ascend Money, today unveiled its long-term PaymentTech strategy and introduced Thailand’s first inclusive tap-to-pay experiences at its “Tap Forward: Your Everyday Money Companion” press conference.

The event reinforces TrueMoney’s position as Thailand’s leading PaymentTech platform and the country’s #1 most downloaded financial application, while marking a major milestone in driving the next era of digital financial experiences.

As part of the launch, TrueMoney also introduced a new generation of tap-to-pay experiences, designed to make contactless payments more accessible to Thai consumers than ever before.

“In recent years, digital payments have become deeply embedded into everyday life across Thailand and Southeast Asia. But moving forward, consumers will increasingly expect experiences that are not only seamless, but also more intelligent, contextual, and naturally integrated into how they live every day,” said Monsinee Nakapanant, Co-President of Ascend Money. “We believe the future of payments will be seamless, deeply integrated into everyday life, and capable of delivering better experiences for consumers. Technology, AI, ecosystem connectivity, and deep customer understanding will be the key forces shaping the next era of PaymentTech, and TrueMoney is at the forefront of driving that evolution.”

Throughout Thailand’s digital payment evolution, TrueMoney has played a pioneering role in Thailand’s digital payment transformation through innovations spanning online payments, nationwide wallet acceptance, digital lending, accessible investing, financial inclusion, and mobile-based security intelligence.

Today, TrueMoney serves more than 35 million registered users in Thailand and continues expanding its regional financial ecosystem across Southeast Asia through digital platforms, agent networks, and cross-border payment partnerships.

As part of its long-term direction, TrueMoney outlined four strategic priorities that will guide the company’s future PaymentTech roadmap.

Strategic Pillar 1: Frictionless Payment Innovation & Everyday Money Experiences

• TrueMoney is creating faster, simpler, and more seamless payment experiences across everyday life through innovations such as tap-to-pay, recurring payments, and future everyday money services. Beyond payments, the company continues expanding experiences that support spending, savings, financial access, and everyday money management.

Strategic Pillar 2: Connected Payment Ecosystem

• TrueMoney will continue strengthening its Connected Payment Ecosystem by expanding merchant, payment, and cross-border connectivity.
• Today, consumers can use TrueMoney seamlessly across leading online platforms, digital services, and more than 7 million payment acceptance points nationwide. Through its cross-border payment network and Alipay+ partnerships, TrueMoney also enables payments across more than 50 countries and destinations worldwide. This network will soon expand to cover more than 220 countries and travel destinations worldwide.
• As consumer lifestyles become increasingly borderless, the company will continue expanding international payment acceptance, including tap-to-pay capabilities, enabling users to enjoy a seamless payment experience wherever they go.

Strategic Pillar 3: Rewarding Ecosystem

• TrueMoney is expanding its Rewarding Ecosystem to give users greater flexibility, choice, and value in how they pay and manage their finances.
• The company is evolving TrueMoney Coins into a richer rewards platform with enhanced benefits, broader redemption opportunities, and deeper partner integration
• By bringing together payments, financial services, rewards, and future virtual banking capabilities into a connected ecosystem, TrueMoney aims to deliver more personalized, rewarding, and financially empowering experiences throughout users’ everyday financial journeys.

Strategic Pillar 4: Intelligent Financial Platform Powered by AI and Emerging Technologies

• TrueMoney is investing in AI-powered financial experiences such as personalized dashboards, intelligent recommendations, and Money Buddy, its recently-launched financial companion feature presented by its brand new mascot “Nong Money”. The company sees that AI will become a foundational layer of future financial experiences, making services more personalized, proactive, and relevant to each user’s everyday life.
• Beyond customer experiences, the company is also embedding AI across its operations to enhance decision-making, accelerate product development, strengthen automation, and support faster innovation at scale.

Introducing Thailand’s First Inclusive Tap-to-Pay Experiences
During the official launch session, TrueMoney also introduced its nationwide tap-to-pay expansion strategy, designed to make contactless payments more accessible across everyday consumer journeys.

“One of the biggest pain points in digital payments today is that consumers still need to go through multiple steps before completing a transaction. Unlock, open an application, navigate to the payment screen, and scan. Consumers are increasingly looking for simpler and faster experiences. They simply want to unlock, tap, and go,” said Tanarat Thuvasujirake, Commercial Director of TrueMoney Co., Ltd. “The new TrueMoney tap-to-pay experiences significantly reduce friction in everyday payments and create faster, more seamless payment journeys designed for increasingly mobile-first lifestyles.”

TrueMoney introduced two tap-to-pay models as part of its nationwide Tap-to-Pay strategy:

• Closed Loop payments through the TrueMoney BlueTap ecosystem
• Open Loop payments through EMV contactless payment terminals (EDC machines)

According to the company, the ecosystem is one of the first wallet platforms globally to support both closed-loop and open-loop tap-to-pay experiences at scale. These experiences are powered by Alipay+, Ant International’s unified wallet gateway, through its BlueTap all-in-one payment device and Alipay+ Tap, an NFC partnership with Mastercard.

BlueTap is Thailand’s first inclusive tap-to-pay experience designed to be accessible across both iOS and Android devices without requiring users to own, apply for, or link a credit card. By removing two of the biggest barriers that have historically limited contactless payment adoption in Thailand – device compatibility and credit card ownership — BlueTap helps make tap-to-pay more accessible to a broader segment of Thai consumers, while supporting Thai merchants with more inclusive payment methods that allow them to accept a variety of payments from local and global customers. The payment experience can take as little as six seconds from start to finish, compared with conventional mobile payment journeys that often require multiple screens and several additional steps before a transaction can be completed.

Initially introduced through the TrueMoney BlueTap ecosystem at 7-Eleven stores and selected merchant partners, the company plans to expand BlueTap to more than 50,000 paypoints, including 7-Eleven stores nationwide and other retail partners, by September 2026.

Since its launch, the BlueTap ecosystem has attracted more than 1.5 million users, with over 5 million taps to date. Adoption has been particularly strong among younger consumers and office workers, with approximately 70% of users on iOS and 30% on Android, highlighting strong engagement among digitally active consumer segments.

Early results have also demonstrated encouraging momentum, including:

• In one merchant case, sales from TrueMoney users increased by more than 50% after introducing BlueTap
• Around 14% increase in spend per user

In addition to BlueTap, TrueMoney also introduced its ‘Open Loop’ tap-to-pay experience, in collaboration with Alipay+ and leveraging Mastercard’s Wallet Pay technology. The solution allows users to activate contactless wallet payments within seconds and tap to pay using the TrueMoney application at EMV contactless payment terminals (EDC machines), without applying for or carrying a physical payment card.

TrueMoney users can tap and pay at more than 900,000 contactless acceptance points across Thailand and over 150 million contactless acceptance points across over 220 destination markets globally. The experience will initially be available to eligible Android users beginning July 21, 2026, with broader rollout to follow.

Additional rewards, benefits, and ecosystem campaigns will be introduced beginning in August 2026 to encourage more users to experience TrueMoney Tap-to-Pay.

Beyond retail payments, TrueMoney is also expanding tap-to-pay into public transportation. Today, commuters can use TrueMoney Tap-to-Pay on approximately 6,000 Bangkok Mass Transit Authority (BMTA) buses across Bangkok by simply tapping their phones on EMV contactless-enabled terminals carried by bus conductors.

The company is also working with Bangkok Expressway and Metro Public Company Limited (BEM), the operator of the MRT Blue and Purple Lines, to introduce tap-at-the-gate payments through the same EMV contactless infrastructure. Expected to launch in Q4 2026, the service will allow commuters to simply tap their phones and enter stations without purchasing tickets or using a physical card.

Looking ahead, TrueMoney plans to expand tap-to-pay across more public transportation services that support EMV contactless, as part of its broader strategy to make secure, seamless digital payments an everyday experience. More than a new payment feature, the company sees tap-to-pay as a foundational step toward the next generation of seamless commerce and intelligent money experiences in Thailand.

About TrueMoney
TrueMoney is a Southeast Asia’s leading fintech company providing financial services for users including the unbanked across 7 countries in Thailand, Cambodia, Myanmar, Vietnam, Philippines, Indonesia, and Malaysia. Established in 2013, TrueMoney has become a part of Ascend Group in 2014 and also a partner of Ant Group since 2016. Today, the company provides various financial services through TrueMoney, the most popular payment and financial application that enables convenience and ease of everyday life. Its extensive partner network across Southeast Asia also enables millions of users in the region to access innovative financial services, leading them to better lives. For further information, please visit www.truemoney.com

For more information, please contact the TrueMoney PR team at: Weber Shandwick
Rungnapa Charnwiset Tel: +668 1494 8131 Email: [email protected]